Spring is almost here! And in addition to some spring list cleaning, it’s the season for growing your valuable customer base. Sometimes we focus so much on acquisition, that we take for granted that the current and loyal customer will always be there. While it costs much less to retain a customer than acquire a
Before you launch another seasonal promotion, it’s time to ask a harder question: Is your email list helping your deliverability — or hurting it? Because inbox providers don’t reward how many emails you send.They reward how many people engage. And nothing drags down performance faster than a bloated, disengaged list. Step 1: Identify Your Quiet
How real-time polls and behavior-based data keep email relevant Your customers have changed. Their routines have shifted. Their preferences have evolved. Their needs today aren’t the same as they were six months, or even six weeks ago. Yet, many email programs still treat subscribers like static profiles instead of living, evolving humans. The result? Repetitive
The holiday season brings in a wave of new customers—shoppers looking for the best Black Friday and Cyber Monday deals, first-time buyers exploring your brand, and subscribers eager for holiday promotions. But what happens after the rush? If you want those one-time holiday shoppers to turn into long-term, loyal customers, your post-sale strategy matters just
The fourth quarter is often make-or-break for marketers. Between Black Friday, Cyber Monday, holiday promos, and year-end clearance pushes, inboxes fill fast — and expectations (from leadership, stakeholders, and customers) run high. If your team is drowning in last-minute campaign builds, copy changes, and manual updates, you’re not alone. That’s why efficiency isn’t a luxury
Prove value with experimentation where all variants change once a winner is determined. Implement with just one Image URL and HREF into any email campaign, in any Email Service Provider. Winning image/link will be applied to all variants once determined. Test different static images or different types of NiftyImages, each with their own click through
You’ve never personalized emails like this before.
Any Personalized Image or Photoshop Image can use multiple variables. We will talk about Personalized Image in this post, which are available to any account, including Trial Accounts. Photoshop Images gives you more advanced options, allow you to have a different variables on each layer. This allows for more control such as having a different
