This post will walk you through the process of making an image that updates daily with the weather forecast, for any location. There is also a video of this process that you can access here, or at the bottom of this article. Using this type of technique, you can keep updated content inside of emails that don’t
In simple terms, dynamic images or content significantly differ from static content, as they’re personalized to optimally target the specific end user. Dynamic images have the power to be changed and personalized dependent on a variety of different factors, allowing your emails to be laser-targeted and tailored to every single person within your list. Dynamic
With the average amount spent per person being a whopping $403.35 on Black Friday alone, it’s clear to see this particular time of year is an almost guaranteed money-maker. Packed full with discounts and offers, Black Friday has the reputation for being manic in-store with millions determined to grab the best possible deals. Because
The email click-through rate, also known as CTR, is the ratio of readers who click on a particular link within the email to the total number of users who open the email. Often considered the most important engagement metric there is, measuring the CTR of your email campaigns is hugely important to keep track of
Using NiftyImages Live Image editing tool gives you the unique ability to update image text on already deployed email campaigns, landing pages, websites or ad campaigns. This technique means you can show live scores, changing prices, changing availability, live odds, or modify discounts in real time. This article will show you how to use Google Sheets
In 2016, a colossal $8.4 billion was spent during the Halloween period in the US alone, and that figure is likely to increase to $9.1 Billion in 2017. It’s clear to see that Halloween is a huge money maker, provided you target consumers properly and provide laser-targeted offers that will appeal. An email campaign is
You know how important it is to look good. And I don’t just mean for dating. Looking good makes people think you’re trustworthy and intelligent. It makes them believe other good things about you, too. Like that you’d be to hire or to buy things from. This is known as “the halo effect.” And
Got a lot of inactive email subscribers? You’re not alone. The average email list loses 25-30% of its subscribers every year. Most of these people don’t actually unsubscribe. They just kinda… linger. Some marketers call them “emotionally unsubscribed.” You can try to keep them – and we recommend you do. You can create great
Wanna shake things up in the New Year? Get more clicks, more opens, and more sales from your email marketing? Have we got a list for you. Here’s 17 fresh ideas for your emails. Every one of them is far more exciting than a January diet. 1. Invite your subscribers to a special list.
Ever had a personal shopper? You know – someone who finds perfect new clothes for you, thus saving you hours of wandering in department stores and trying stuff on in front of deceptive mirrors? Personal shoppers are very popular right now. So popular that a number of personal shopper services have sprung up online.