Every January, marketers swear they’ll “segment better,” “personalize more,” or “stop batch-and-blasting.” And like most New Year’s resolutions, things start strong… until they don’t. Approvals don’t come through fast enough, too much design work is needed, bare bones staffing, etc. Whatever the reason, by March, volume pressure returns, promos pile up, and “one-size-fits-all” emails sneak
December rewards volume.January rewards relevance. During the holidays, inboxes are loud by design. Frequency increases, urgency is everywhere, and broad offers dominate because they have to. It’s the one time of year when mass appeal and sheer visibility can outperform nuance. But when the calendar flips to January, that megaphone strategy stops working. Subscribers are
As the calendar winds down and brands look toward a fresh year, there’s one email your customers love to receive—and it’s not a promotion. It’s your Year In Review. Unlike sales pushes or product announcements, a Year-In-Review email is a moment of connection. It’s a celebration of your customers, your community, and everything you’ve accomplished
The holiday season brings in a wave of new customers—shoppers looking for the best Black Friday and Cyber Monday deals, first-time buyers exploring your brand, and subscribers eager for holiday promotions. But what happens after the rush? If you want those one-time holiday shoppers to turn into long-term, loyal customers, your post-sale strategy matters just
Black Friday isn’t just another promotion—it’s the moment your customers are primed, ready, and waiting to shop. And while countdown timers have long been a proven way to drive urgency, click-through, and conversion, the real magic happens when you pair them with the right supporting elements. This year, level up your strategy with a smarter,
There’s no time of year where relevance and personalization matter more than the holiday season. Inbox competition is fierce, customer attention spans are short, and your subscribers are flooded with offers, countdowns, and festive messaging. So how do you stand out when engagement matters most? Meet the holiday hero you might not be using yet:
The fourth quarter is often make-or-break for marketers. Between Black Friday, Cyber Monday, holiday promos, and year-end clearance pushes, inboxes fill fast — and expectations (from leadership, stakeholders, and customers) run high. If your team is drowning in last-minute campaign builds, copy changes, and manual updates, you’re not alone. That’s why efficiency isn’t a luxury
The holiday season can feel like a battleground – consumers’ attention is stretched thin, and inboxes are saturated. To rise above the noise, brands need more than good creative: they need real-time personalization that speaks directly to each subscriber, compels action, and builds engagement. Feel like you’ve tried everything? Here’s how simple tactics like countdown
Live polls in email campaigns provide a dynamic and interactive way to engage with recipients, gather feedback, personalize content, build a community, and ultimately improve the effectiveness of your marketing campaigns. This new feature will allow you to build a custom poll in minutes that can easily be used in any email template and in
NiftyImages lets you to use Zapier to update the target date of any timer, allowing you to automate this process from over 4,000+ different apps. Some use cases include changing the Timer Target Date based on updates to a Google Sheet or using the Schedule by Zapier option to create evergreen timers that update daily,
