Spring is almost here! And in addition to some spring list cleaning, it’s the season for growing your valuable customer base. Sometimes we focus so much on acquisition, that we take for granted that the current and loyal customer will always be there. While it costs much less to retain a customer than acquire a
December rewards volume.January rewards relevance. During the holidays, inboxes are loud by design. Frequency increases, urgency is everywhere, and broad offers dominate because they have to. It’s the one time of year when mass appeal and sheer visibility can outperform nuance. But when the calendar flips to January, that megaphone strategy stops working. Subscribers are
