You know how important it is to look good. And I don’t just mean for dating. Looking good makes people think you’re trustworthy and intelligent. It makes them believe other good things about you, too. Like that you’d be to hire or to buy things from. This is known as “the halo effect.” And
Category: Our Best of the Bunch
Got a lot of inactive email subscribers? You’re not alone. The average email list loses 25-30% of its subscribers every year. Most of these people don’t actually unsubscribe. They just kinda… linger. Some marketers call them “emotionally unsubscribed.” You can try to keep them – and we recommend you do. You can create great
Wanna shake things up in the New Year? Get more clicks, more opens, and more sales from your email marketing? Have we got a list for you. Here’s 17 fresh ideas for your emails. Every one of them is far more exciting than a January diet. 1. Invite your subscribers to a special list.
Ever had a personal shopper? You know – someone who finds perfect new clothes for you, thus saving you hours of wandering in department stores and trying stuff on in front of deceptive mirrors? Personal shoppers are very popular right now. So popular that a number of personal shopper services have sprung up online.
If you could improve only one thing about your email marketing, what would it be? If you’re like most email marketers, it would be your engagement rate. That’s what a survey of email marketers found earlier this year: Unfortunately, that same survey showed that the second biggest barrier to achieving email marketing success was…
It’s merely a few days until Black Friday. Got all your email campaigns queued up? If you don’t – or you have some time to spiff up what you do have queued up – I recommend adding a few countdown timers. Why? Well, you’d like some extra sales, right? Do 10% more conversions sound good?
Know why email is still the killer app? ‘Cause it evolves. And while there have been plenty of evolutions over email marketing over the last decade or so, none of them has as much potential as personalization. When I say “personalization”, I don’t mean just dropping a first name in here and there. I’m
Want to get more results from your emails? A countdown timer might be able to help – especially if you can craft your message around a sense of urgency. Urgency is one of the core psychological levers marketers use to make more sales. It’s similar to a sister principle, scarcity. For urgency, we’re talking
Personalization has been one of the biggest trends in content and in email marketing for the last few years. There’s no secret why – it works. In a recent study of UK email users, personalization was the most likely thing to influence whether or not someone clicked an email. This was echoed in a different
By now, personalization is kind of old news. So old, we knew about the benefits back in 2013 when the below graph was made: We are at the dawn of an era where the average customer is savvy enough to recognize cheap marketing ploys. Just like banner blindness, simple personalization blindness is setting in.