Use Rule Sets to automatically change images in your deployed campaigns.

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Creating intelligent content is the smartest way to code your emails so that each subscriber see’s the exact message you want, at the right time. Our new Rule Sets feature allows you to easily do this without using any complex HTML and is now available for all Enterprise clients.

Create rules to change images based on a particular day and time, time of the day, day of the week, by Device viewing the image, GeoTargeting based on IP, randomly or based on query strings in the image URL. You can even create rules using live data from a Data Source.  Use one Image URL and we will automatically change the image based on the rules you have setup.

  • You are able to upload images or choose between different NiftyImages for each rule you make.
  • Associate a different link with each rule.
  • Rule Sets always start at the top rule and work down to a default image.



This shows a welcome image that changes based on the time of day, in Pacific Standard Time:

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Try it yourself…based on Pacific Standard Time


Example 2:

Create Rule Sets that change images based on merge variables in your Email Service Provider.  This example shows a different image and landing page based on a Query Parameter (ESP Merge Field) which we named Member Status.



Example 3:

Harness reusable assets including personalizing images, timers, social feeds and live images that you have already created. Rule Sets allow you to change between different NiftyImages that have already been created while still personalized each image to the subscriber.

This Rule Set uses a countdown timer until it ends on September 3rd, then changes to a personalized image with the subscribers name in it until September 10th and finally shows a live Instagram feed anytime after September 10th.

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Example 4:

Display a different App Store image and link the each app based on the device that is opening your emails.  Device is detected in real time and the correct image is displayed based on the rules you set up.


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Example 5:

Show different live images, using real-time lookup from a Data Source.  Here we look up live weather for each subscriber, than show them their live weather with products that match their weather.  Updates each time that the image is viewed.


You can read more on this particular example on our website.


We will be adding more types of Rules as we get feedback from our clients, so please reach out to us at if you have any suggestions or questions on this feature.

Video Tutorial: