It’s no secret that email personalization is a sure-fire method of improving email campaign success. Whether it’s an increase in open rates, conversions or sales, personalizing your emails to be reflective to every single recipient in your list is definitely something you should be doing (if you aren’t already!)—no matter which industry you’re in.
With email still considered one of the most popular, effective marketing tools despite the sudden boom of social media in recent years, developing an email marketing campaign is a sure-fire method of generating customer interest and increasing sales for your business. But, because emails are easily accessible and, in principle, quick to write and
Personalizing Photoshop files allows you to have multiple variables inside of a single image, each with their own font/size/color, positioning and text effects. In this example we have an image that has 6 separate variables. Within the Photoshop PSD each variable must be it’s own layer. You must also put the placeholders for
Creating and sending an email marketing campaign is one of the most popular marketing strategies various business and companies use to generate more sales. However, they’ll only be successful if receivers complete your desired action. Otherwise, they’ll simply read the content without actually following through and converting—that is, if they even bother to read
Your last email campaign didn’t quite get the clicks you’d hoped for? It may be time to learn from the businesses that are making email marketing seem easy… We know that features like personalized images and countdown timers DO work. They add a crucial ‘edge’ to email campaigns, raising engagement and conversion rates.
The quality of your email templates is the difference between sending eye-catching emails with a design that encourages click-throughs—and a campaign that falls flat at the first hurdle. At times, we all need a little divine inspiration to achieve what we want—and EmailMonks provide just that for email templates. Their service can help
This post will walk you through the process of making an image that updates daily with the weather forecast, for any location. There is also a video of this process that you can access here, or at the bottom of this article. Using this type of technique, you can keep updated content inside of emails that don’t
In simple terms, dynamic images or content significantly differ from static content, as they’re personalized to optimally target the specific end user. Dynamic images have the power to be changed and personalized dependent on a variety of different factors, allowing your emails to be laser-targeted and tailored to every single person within your list. Dynamic
With the average amount spent per person being a whopping $403.35 on Black Friday alone, it’s clear to see this particular time of year is an almost guaranteed money-maker. Packed full with discounts and offers, Black Friday has the reputation for being manic in-store with millions determined to grab the best possible deals. Because
The email click-through rate, also known as CTR, is the ratio of readers who click on a particular link within the email to the total number of users who open the email. Often considered the most important engagement metric there is, measuring the CTR of your email campaigns is hugely important to keep track of
