A guest blog post by Ongage, a leading front-end email marketing platform that is able to provide an in-depth analytics on email marketing campaigns. Email marketers know that one of the best ways to improve email campaign effectiveness is through the integration of images. When those images are personalized and dynamic and have the ability
By using a Photoshop Image to personalize your images, you give yourself a variety of advanced options over our Personalized Images. The big difference is that we recognize all of the layers you use, which allow you to update each individual layer via our API. But now we allow you to modify those layers in
by Andrea Robbins from CampaignMonitor Email marketing is the cornerstone of most marketing plans. It’s inexpensive, easy-to-use, and can reach your target audience exactly when you need it to. It’s also great for your business’s bottom line, as people who buy through emails spend 138% more than people who don’t receive emails. Plus, the ROI
This feature allows you to change every aspect of an image at anytime, even after an email campaign has been sent. This allows for applications such as: Live sports scores Changing Stock prices during market hours Updating product price or availability Changing odds or jackpot totals Real time donation totals Current weather updates Live Image
When it comes to including dynamic images into your email campaigns, it’s pretty difficult to ignore all the benefits they can provide. Incredibly diverse and able to display a variety of different things in a bold, eye-catching way your subscribers will find very hard to miss, dynamic images are fully customizable. Allowing you to
It’s no secret that email personalization is a sure-fire method of improving email campaign success. Whether it’s an increase in open rates, conversions or sales, personalizing your emails to be reflective to every single recipient in your list is definitely something you should be doing (if you aren’t already!)—no matter which industry you’re in.
With email still considered one of the most popular, effective marketing tools despite the sudden boom of social media in recent years, developing an email marketing campaign is a sure-fire method of generating customer interest and increasing sales for your business. But, because emails are easily accessible and, in principle, quick to write and
Personalizing Photoshop files allows you to have multiple variables inside of a single image, each with their own font/size/color, positioning and text effects. In this example we have an image that has 6 separate variables. Within the Photoshop PSD each variable must be it’s own layer. You must also put the placeholders for
Creating and sending an email marketing campaign is one of the most popular marketing strategies various business and companies use to generate more sales. However, they’ll only be successful if receivers complete your desired action. Otherwise, they’ll simply read the content without actually following through and converting—that is, if they even bother to read
Your last email campaign didn’t quite get the clicks you’d hoped for? It may be time to learn from the businesses that are making email marketing seem easy… We know that features like personalized images and countdown timers DO work. They add a crucial ‘edge’ to email campaigns, raising engagement and conversion rates.
