If you could improve only one thing about your email marketing, what would it be? If you’re like most email marketers, it would be your engagement rate. That’s what a survey of email marketers found earlier this year: Unfortunately, that same survey showed that the second biggest barrier to achieving email marketing success was…
It’s merely a few days until Black Friday. Got all your email campaigns queued up? If you don’t – or you have some time to spiff up what you do have queued up – I recommend adding a few countdown timers. Why? Well, you’d like some extra sales, right? Do 10% more conversions sound good?
Know why email is still the killer app? ‘Cause it evolves. And while there have been plenty of evolutions over email marketing over the last decade or so, none of them has as much potential as personalization. When I say “personalization”, I don’t mean just dropping a first name in here and there. I’m
Want to get more results from your emails? A countdown timer might be able to help – especially if you can craft your message around a sense of urgency. Urgency is one of the core psychological levers marketers use to make more sales. It’s similar to a sister principle, scarcity. For urgency, we’re talking
Personalization has been one of the biggest trends in content and in email marketing for the last few years. There’s no secret why – it works. In a recent study of UK email users, personalization was the most likely thing to influence whether or not someone clicked an email. This was echoed in a different
By now, personalization is kind of old news. So old, we knew about the benefits back in 2013 when the below graph was made: We are at the dawn of an era where the average customer is savvy enough to recognize cheap marketing ploys. Just like banner blindness, simple personalization blindness is setting in.
A picture’s worth a thousand words, right? Then a personalized picture must be worth at least 10,000. So here’s a library of ideas for how to add personalized images to your emails, plus suggestions for how different types of businesses could use each one. 1. On a sign. Have you been collecting company names
“Same old, same old” isn’t working anymore. Not in media, not in marketing – not email marketing, either. We’ve all got to up our game if we want to get our subscribers’ attention. The inbox is a really competitive space. Even if your email engagement rates are doing relatively well, you’re probably watching them
You’ve never personalized emails like this before.
‘Tis the season for sleigh rides, snow angels, and presents under the tree. ‘Tis also the season for procrastination, last-minute shopping expeditions and outright panic. While everyone is busy watching “Elf” for the 15th time or helping themselves to yet another serving of Uncle Eddie’s eggnog, they are forgetting that time is quickly ticking by. No one notices