With the average amount spent per person being a whopping on Black Friday alone, it’s clear to see this particular time of year is an almost guaranteed money-maker.
Below, you’ll find a comprehensive checklist bursting with tips and techniques you should be using in your Black Friday & Christmas email marketing strategy. And, once they’re all included, you’re certain to reap the benefits and make some serious sales!
Use Powerful Subject Line Phrases
But whilst emojis are very useful tools to take advantage of, it’s essential you don’t over-do it. Having a subject line packed full of emojis will look somewhat childish and stupid—one or two is likely to be enough.
Check out the personalization on the email by Starz:
Send Abandoned Cart Emails
If potential customers haven’t taken action with their cart after email two, try throwing in an offer of free shipping or a discount for their next purchase if they ‘check-out today’. This will provide greater incentive to buy, as they’ll receive a brand-new benefit.
Make Your Deals Obvious
In the example below, the French lingerie store Recco uses a striking dark background with a contrasting red font to make the Black Friday headline stand out. They also use a to good effect.