Every January, marketers swear they’ll “segment better,” “personalize more,” or “stop batch-and-blasting.” And like most New Year’s resolutions, things start strong… until they don’t. Approvals don’t come through fast enough, too much design work is needed, bare bones staffing, etc. Whatever the reason, by March, volume pressure returns, promos pile up, and “one-size-fits-all” emails sneak