By Personalization has become an expectation rather than a nice-to-have. Customers expect brands to recognize them, reference their preferences, and deliver messages that feel relevant—not generic.
But creating truly personalized email content isn’t always as simple as dropping in a first name. Many campaigns require multiple pieces of customer data in a single sentence, and making that text look polished often means adding extra text layers, duplicating objects, or spending unnecessary time tweaking designs.
That’s why we’ve introduced two enhancements to the NiftyImages Personalized Image editor that make personalization faster, cleaner, and more flexible:
- Combine multiple merge tags within a single text field
- Use HTML formatting to emphasize specific words or values
Together, these updates simplify your workflow while giving you more creative control over your personalized images.
Personalization Shouldn’t Be Complicated
Think about the types of messages you send every day.
A loyalty email might say:
Hi Jenny, you have 2,450 points and your Gold membership expires July 31.
An order confirmation might include:
Your order #48291 ships to Atlanta on Thursday.
A promotional email could read:
Michael – Save 20% before August 1.
Each of these examples combines multiple pieces of subscriber data into a single line of text.
Previously, building these layouts often meant using multiple text layers or finding creative workarounds to achieve the desired design. While effective, those approaches could make templates harder to edit and maintain over time.
Now, you can simply insert multiple merge tags directly into a single text field, creating cleaner templates that are easier to manage.
One Text Field. Unlimited Possibilities.
The new multi-merge-tag support lets you combine several pieces of dynamic data into one continuous block of text.
For example:
Hi [FirstName], you have [Points] loyalty points.
Or:
Your [MembershipLevel] membership renews on [RenewalDate].
Or even:
[FirstName], your [FavoriteTeam] tickets are waiting!
Instead of managing multiple objects for every variable, you can build complete, natural sentences within a single text element.
The result?
- Faster template creation
- Cleaner image designs
- Easier updates
- Fewer opportunities for alignment or formatting issues
Whether you’re personalizing names, loyalty balances, appointment dates, product recommendations, or shipping information, combining merge tags into one field keeps your designs simple without sacrificing flexibility.
Draw Attention to What Matters Most
Personalization isn’t just about displaying data—it’s about making the important information stand out.
That’s where HTML formatting comes in.
You can now apply HTML formatting directly within your personalized text to emphasize the words that matter most.
For example:
Instead of:
Hi Jenny, your Gold membership expires July 31.
You can display:
Hi Jenny, your Gold membership expires July 31.
Or:
You have 2,450 loyalty points waiting to be redeemed.
Or:
Your order #48291 ships tomorrow.
By adding visual hierarchy to personalized text, you help subscribers quickly identify the information that’s most relevant to them.
Small formatting changes can make personalized content easier to scan and more engaging to read.
Perfect for Every Type of Campaign
These enhancements can improve virtually any personalized email.
Welcome Emails
Create a warm, natural greeting that combines multiple customer details in one sentence.
Example:
Welcome back, Jenny! Your Premium membership is now active.
Loyalty Programs
Highlight balances, tiers, and expiration dates without building multiple text layers.
Example:
You have 2,450 points and only 550 points until Platinum status.
Promotional Campaigns
Emphasize urgency and savings.
Example:
Use your 25% off coupon before midnight July 31.
Simpler Templates Mean Faster Marketing
These updates aren’t just about improving the final design—they also improve the way marketers work.
By reducing the number of text objects in your image templates, you’ll spend less time:
- Positioning individual text layers
- Adjusting spacing between merge fields
- Updating copy across multiple objects
- Troubleshooting formatting inconsistencies
Instead, you can build dynamic, personalized messages inside a single text field and focus your time on creating better customer experiences.
The result is a cleaner design process that’s easier for marketers, designers, and anyone maintaining templates over time.
One More Way to Keep Personalized Text Looking Perfect: Shrink to Fit
Personalized content is powerful—but it also comes with an unavoidable challenge: not every subscriber’s data is the same length.
A first name might be Emma, while another customer is Alexandria Montgomery. Product names, city names, loyalty tiers, and event titles can vary just as dramatically.
Without the right safeguards, longer values can overflow the available space, become cut off, or disrupt an otherwise polished design.
That’s why we’ve also introduced Shrink to Fit.
When enabled, NiftyImages automatically reduces the font size of personalized text until the entire value fits within the designated text area. Your text maintains its formatting and alignment while intelligently scaling to accommodate longer values.
For example:
- Emma displays at the original font size.
- Alexandria Montgomery automatically scales down to fit within the same text box—without overflowing or being truncated.
This means every recipient receives a clean, professional-looking image regardless of how long their personalized data happens to be.
Perfect for Dynamic Content
Shrink to Fit is especially useful for merge tags that can vary significantly in length, including:
- Customer names
- Cities and locations
- Product names
- Event titles
- Loyalty tiers
- Custom profile attributes
When combined with support for multiple merge tags in a single text field and HTML formatting, Shrink to Fit gives marketers even more confidence that every personalized image will look exactly as intended.
No more creating oversized text areas “just in case.” No more worrying about long names breaking your layout. Just beautifully formatted, dynamic text that adapts automatically to every subscriber.
Because smarter personalization isn’t just about showing the right data—it’s about making sure every recipient sees a polished, professional experience.
Better Personalization Starts with Better Design
The most effective personalization feels effortless to the customer.
When dynamic data flows naturally through your design—and the most important details are visually emphasized—your emails become easier to read, more engaging, and more impactful.
With support for multiple merge tags in a single text field and HTML formatting for selective styling, NiftyImages makes it easier than ever to create polished, personalized visuals without adding complexity to your workflow.
Because great personalization isn’t just about inserting data—it’s about presenting it beautifully.
Ready to Try It?
These new personalization enhancements are now available in the NiftyImages Personalized Image editor.
Whether you’re building loyalty campaigns, transactional emails, lifecycle journeys, or promotional messages, you can now create cleaner templates, reduce production time, and deliver personalized experiences that look as good as they perform.
Explore the updated editor and start building smarter personalized images today. Check out the documentation in our knowledge base HERE.
Want to see how it works? Schedule a Demo or Strategy Session today!