Whether it’s an increase in open rates, conversions or sales, personalizing your emails to be reflective to every single recipient in your list is definitely something you should be doing (if you aren’t already!)—no matter which industry you’re in.
However, personalization means more than simply putting their name in the subject line. Nowadays, incorporating personalization into email images is a hugely effective method, as it successfully combines the benefits of personalization and bold images in one.
One extremely compelling form of personalization you can easily incorporate into your images is subscriber data. Not only will this instantly signal to the reader that you care about their activity with you, but will also demonstrate to them how much interaction they’ve had should they forget—certain to re-ignite their interest and make your emails more successful.
So, if you’re unsure of both how and why to use subscriber data in your email images, here’s everything you need to know along with 2 powerful yet simple examples you can begin using right away!
What Exactly is Subscriber Data?
In short, subscriber data is data collected to demonstrate exactly how your email subscribers have been interacting with your emails—and your company as a whole.
Examples of important subscriber data include email clicks, purchase history, percentage of mobile users, and number of direct website clicks and visits.
Data examples such as these can be directly collected by yourself and a third-party data provider. Using both will give you a complete, all-round view of exactly how your subscribers are behaving online towards your company, allowing you to aggregate this data and present it in bold, image form within your emails.
Now, for the powerful subscriber data image examples you can take inspiration from.
Positively Outlining User History
Regardless of which industry you’re in, this example can easily be tailored to fit the exact, most positive statistics you wish to display to achieve optimum relevance for the recipient.
An image used by mega-company UBER, this particular example clearly demonstrates the positive, almost congratulatory light of this technique.
Example provided by ReallyGoodEmails
Presented in the top part of this bold, seasonal image, the reader will effortlessly be able to see precisely when they joined UBER, how many individual journeys they’ve taken in that month alone, and their UBER rating for an added boost.
Especially effective if their UBER rating is high (just like the figure achieved in this example), this email offers a subtle congratulatory approach to the reader—almost rewarding them for their impressive UBER use and rating without going overboard.
Certain to flatter the reader, instant access to such statistics will refresh their memory of all the positive experiences they’ve had with UBER since joining.
Receiving straight-up access to statistics they perhaps wouldn’t be able to get elsewhere will also remind them how effective and beneficial UBER has been for them so far—and will keep UBER at the forefront of their mind next time they wish to take a ride somewhere.
Whilst it’s likely your business isn’t the same as UBER, providing similar statistics in email-image form is still something you can definitely achieve—regardless of industry. For example, if you run an E-commerce clothing site, you can still provide your email subscribers with the exact date they made their first purchase, but perhaps switch-up UBER’s journey-number statistic with precisely how many purchases they’ve made with you.
If this number is high, an identical feeling of positive nostalgia will be produced within the reader, encouraging them to perhaps take a trip to your site to make another positive purchase—success all round!
Anniversary Reward
Perhaps the most important statistic you can use to your advantage in email images is the date a subscriber joined/first interacted with you.
From this date alone, you can create bespoke anniversary-style images that not only display this statistic loud and clear, but demonstrate to the recipient how much you value them.
Example provided by ReallyGoodEmails
This second UBER example displays the use of this technique perfectly, portraying the reader’s experience with UBER as a beneficial journey. Instantly creating a sense of partnership between your company and the subscriber in question, you’re certain to not only make them feel valued, but also flattered that you’ve taken the time to congratulate them on this particular milestone.
Better still, by providing a form of anniversary reward, you’re instantly enticing your subscribers to continue remaining loyal to your brand—if only to gain more anniversary rewards as the years go by!
And, just like UBER, by adding a ‘sharing’ mechanism in which the reader can share this achievement on their social media platforms, you’re successfully furthering your exposure whilst giving your subscribers something positive to share with their friends and followers.
Regardless of which subscriber data technique you choose to implement into your images, by using the NiftyImages personalization tool, you’re instantly eliminating all the hard work for yourself.
No matter the colour, font, size or occasion, NiftyImages is guaranteed to be able to create your ideal image—certain to enhance your subscriber statistics to their best possible potential.
And there you have it. Two simple yet extremely effective methods of incorporating subscriber data into your email images. Not only will these techniques significantly improve customer relationships between you and your loyal subscriber base, but will also put your company at the forefront of their minds next time they require a service like yours.
Nostalgia is a powerful tool, guaranteed to ignite positive memories and keep your email list keen to continue their journey with you—leading to not only a surge in website visits and clicks, but sales too!
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