Creating and sending an email marketing campaign is one of the most popular marketing strategies various business and companies use to generate more sales.
What Actually Is A Countdown Timer?
Perhaps the most appropriate form of a countdown timer for this time of year, giving readers an accurate representation of how long they have left until Cyber Monday creates both urgency and a sense of helpfulness to your target buyers. See what Annie Selke did here:
However, as free delivery is typically offered frequently by a wide variety of different companies and businesses, your list may have received countless emails offering free delivery. This might make them almost immune to this offer, simply because they receive it so often.
So, by including an eye-catching delivery deadline timer in your emails, you’re not only creating the typical sense of urgency achieved by this tool, but also making your offer stand out from the crowd and be noticed. See what Harrys did here:
Discounts and offers are an almost surefire method of , simply because buyers want to take advantage of the best possible deals they can find and feel safe in the knowledge they’ve successfully saved money.
So, to ensure you make the most out of any sale, offer or discount you’re currently providing, including a bold, eye-catching end-of-sale countdown timer in your emails is guaranteed to capture the attention of readers and alert them of how long they have left until your sale is over. See what AdidasOutdoor did here:
And, in a similar way to a Black Friday countdown, giving them a heads-up for when they need to jump online and make an order as soon as the product is launched! This will be especially important if what you’re releasing is likely to appeal to the masses and be extremely popular. See what FinaleMusic did here:
In addition to , personalisation is also likely to improve your relationship with customers and make your emails stand out from the rest. To discover the variety of email and countdown timer personalisation available to you, take a look at Nifty Images’ tailored .
Countdown timers are an absolute must-have for almost any email marketing campaign. Immediate creators of urgency and highly likely to increase sales, this tool may be simple and easy to use, but it’s extremely effective.
Once included in your emails, you’re certain to reap the benefits this enhanced sense of urgency can provide—including increased conversion rates and the ability to stand out from the crowd! See what the World Wildlife Fund did here: