Want to get more results from your emails? A countdown timer might be able to help – especially if you can craft your message around a sense of urgency. Urgency is one of the core psychological levers marketers use to make more sales. It’s similar to a sister principle, scarcity. For urgency, we’re talking
Personalization has been one of the biggest trends in content and in email marketing for the last few years. There’s no secret why – it works. In a recent study of UK email users, personalization was the most likely thing to influence whether or not someone clicked an email. This was echoed in a different
By now, personalization is kind of old news. So old, we knew about the benefits back in 2013 when the below graph was made: We are at the dawn of an era where the average customer is savvy enough to recognize cheap marketing ploys. Just like banner blindness, simple personalization blindness is setting in.
A picture’s worth a thousand words, right? Then a personalized picture must be worth at least 10,000. So here’s a library of ideas for how to add personalized images to your emails, plus suggestions for how different types of businesses could use each one. 1. On a sign. Have you been collecting company names
“Same old, same old” isn’t working anymore. Not in media, not in marketing – not email marketing, either. We’ve all got to up our game if we want to get our subscribers’ attention. The inbox is a really competitive space. Even if your email engagement rates are doing relatively well, you’re probably watching them
You’ve never personalized emails like this before.
There is no reason you can’t increase your email click through rates by 30% with just 3 minutes of work. Our newest additions to the interface will allow you to take any NiftyImage that you have created and download Litmus coded email templates with your NiftyImage already in place. In case you didn’t know, the
How many images can I make? There is no limit to the amount of images you can make for any account. Only impressions are limited based on your account tier. Can I edit an image after it has been deployed? Yes. Can I use custom images and fonts? Yes. Am I able to use more