Something new is coming to NiftyImages… and it’s a little more hands-on.
With the launch of our brand-new UI (coming very soon), we’re introducing a new feature we’re super excited about.
Scratchers is a new way to turn your emails into interactive experiences your customers want to engage with.
A “scratch to reveal your offer” moment just hits differently.
🌸 A Spring Tease
Picture this:
You send a spring campaign. Bright, seasonal, on-brand. Instead of revealing the offer right away, you invite your subscribers to discover it.
They click from the email… land on your scratch experience… and with a swipe—
✨ The image reveals
✨ The offer appears
✨ And it’s completely personalized to them
And here’s where it gets very Nifty (see what we did there):
That reveal doesn’t have to be static. It’s powered by the same real-time functionality you know and love.
Scratchers are built on the same engine that powers everything you already use in NiftyImages—real-time, data-driven visuals that render at open.
Which means the “prize” underneath can be personalized and dynamic:
- Personalized reward
- Live countdown
- Loyalty-tier offer
- Data-driven message
Where It Works
- Seasonal Promos
Turn everyday campaigns into interactive moments—let subscribers scratch to reveal their spring, summer, or holiday offer. - Loyalty Rewards & Status Updates
Make tier perks feel earned. Scratch to reveal personalized rewards, points, or VIP offers tied to each subscriber. - Year-End “Wrapped” Moments
Let users uncover their personalized stats, highlights, or rewards—more engaging than a static recap. - Re-Engagement Incentives
Win back inactive users with a “something waiting for you” experience that feels more compelling than a standard discount. - Flash Sales & Limited-Time Drops
Add urgency to the reveal with live countdowns—scratch, discover the deal, and watch the clock start ticking.
Coming Very Soon 👀
Scratchers will be available with the launch of our new NiftyImages UI—giving you more control, more creativity, and more ways to stand out.
So if your next campaign is already on the calendar, you might want to rethink the reveal.
Stay tuned for more!
Schedule a demo to find out more about Scratchers and other fun new features and upgrades coming soon!